Its high time I explain what I have been up to. I, along with Rob O’Regan and the rest of Vital Business Media, have been busy launching the first editorial product of the company: eMedia Vitals.
In short, eMedia Vitals is a site dedicated to helping online publishers and I think most of readers of this blog will find something of value there. The idea is not to cover layoffs or daily media gossip. Instead we aim to aggregate and report on the topics that can make your media product better and more profitable.
Less chatter about what to do in this ever changing media landscape, and more about who is doing it and how.
A brief tour:
Feature Stories:
At least twice a week we post multi-source feature stories. Thus far I have written stories on the Las Vegas Sun’s 702.tv, how to design a better article page, audience development tools for Twitter and so on.
Blog Posts:
I’ve begun a project tentatively titled “The Revenue Department” where I find all of the non-tradition (read: not advertising) ways publishers can make money from content. I then write up a case study of sorts if I can find a subject.
Daily Buzz:
Every morning the Vital team filters 100 + feeds to give you the “must read” news of the day. Nothing about layoffs or furloughs, but news you can actually use to make your media product better.
Best of the Web:
My personal favorite, these are links that the team comes across every day that have timeless appeal to help you in your media business. If were writing a textbook on the new media landscape, I would cite these articles as sources. You can print these out, hang them up, and they would be useful for years.
So please, head on over to eMedia Vitals and let me know your thoughts.