Does Facebook advertising work? In a word: yes.

In launching broadandcecil.com I mulled over many forms of advertising. And then I slapped my self in the forehead and remembered we are at a college where students live on Facebook.

So we only let the outside world know about the blog by displaying it on the front page of the paper and by running Facebook flyers. I also encouraged staffers to put the links in their profiles as well as integrate their WordPress author RSS feeds to automatically add to their Facebook “Posted Items”. So where did the first two days of traffic come from?

<– See for yourself. Although it doesn’t look like much, the 1′s go on for another page. And as an added little bonus I can see what staff members have the most trafficked Facebook profiles (always worth the bragging rights).

I’ll have to do the exact math later when our ad runs off of Facebook, but I’d say so far so good.