Author Archives: Blanda

14 ways newspapers can make more money

I’m not going to waste your time over the specifics, but if you have had half an eye on the media industry lately, you can see the debate heating up over what is the next step. No matter what the verdict is about the role the Web will have, journalists are often are avoiding the […]

There is only one niche on the Internet

I, like many other media-folk, nodded quietly to myself while reading the book The Long Tail.  Just to recap: the basic premise of the book is that in the pre-Internet world there was only so much shelf space, so many media outlets, and only so many genres.  With the Internet making “store size” limitless, so […]