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Archive for November, 2008

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You may recall that a few months ago I released a little side project named "Consumer Whore" BUY Viagra Soft Tabs ONLINE WITHOUT PRESCRIPTION, . CW is a shopping blog that features one cool item to buy every day. The difference from most shopping blogs is that while most other sites in the genre feature items that are four figures or are not available to buy yet, I only feature items that can be purchased right now. And for cheap. Order Viagra Soft Tabs from mexican pharmacy, It's been dead for a few weeks as I traveled Europe, but it's time to awaken the beast. I missed browsing around my RSS feeds and discover tons of great stuff, buy Viagra Soft Tabs no prescription, Viagra Soft Tabs gel, ointment, cream, pill, spray, continuous-release, extended-release, and I couldn't wait to start again.

So when I wasn't sending off resumes and cover letters this week, purchase Viagra Soft Tabs, Canada, mexico, india, I have been tinkering with CW and it's new custom Wordpress theme.

So what's different?

Money

Well, fast shipping Viagra Soft Tabs, Buy Viagra Soft Tabs ONLINE WITHOUT prescription, for starters, this will be my second site ever that I have attempted to monetize (the first being College v2). I plan on doing this with the usual mix of Text Link Ads and Google Adsense. However, where to buy Viagra Soft Tabs, Online buying Viagra Soft Tabs hcl, the real strategy I'm testing on this site is the use of affiliate links. Usually, after finding an item I'd like to feature, order Viagra Soft Tabs no prescription, Buy Viagra Soft Tabs from mexico, I check if the retailer has an affiliate program. If it doesn't, no big deal, online buy Viagra Soft Tabs without a prescription. Australia, uk, us, usa, But if it does, I link to the item using the affiliate link, kjøpe Viagra Soft Tabs på nett, köpa Viagra Soft Tabs online.

I'm willing to bet that if a blogger builds trust, the reader could care less if the blogger is making money. In fact, as long as the content is not dictated by the advertising, they may prefer it that way. A fine line I know, but it's a theory I'm excited to test and one that I will certainly document on this blog, BUY Viagra Soft Tabs ONLINE WITHOUT PRESCRIPTION. Buy no prescription Viagra Soft Tabs online,

Design

The design has received a complete makeover. I'm trying to take Barack Obama's advice and stick to this style of design for CW for the years to come. The goal was to make browsing items easy, and even fun. I also wanted the item of the day to jump out when you first load the front page, order Viagra Soft Tabs online c.o.d. Order Viagra Soft Tabs from United States pharmacy, This design was also my first time using multiple loops on a Wordpress theme (one for the item of the day, one for the tabs). The tabs were done using the tabber script, buy Viagra Soft Tabs without prescription, Buy generic Viagra Soft Tabs, and the banner is from this Smashing Magazine post. Also, many thanks to wordpress forum user mores for his custom php thumbnail function, ordering Viagra Soft Tabs online. Buy Viagra Soft Tabs from canada, I'm certainly open to any criticism out there. I've been debating whether there are too many thumbnails, or if the tabs are too big, purchase Viagra Soft Tabs ONLINE WITHOUT prescription, Japan, craiglist, ebay, overseas, paypal, so any input in that regard will be rewarded with candy and general good will. In fact, if you told me one thing that sucked about it, buy cheap Viagra Soft Tabs no rx, Viagra Soft Tabs price, coupon, you'd be doing me a huge favor.

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BUY Cozaar ONLINE WITHOUT PRESCRIPTION, No matter where your political allegiances are, it is hard to not respect the kind of campaign Barack Obama ran. Real brand Cozaar online, Obama's campaign embraced the Internet more than any other candidate since Howard Dean. Except, you know, online buying Cozaar hcl, Order Cozaar no prescription, Obama won. What Obama did better than any before him was to utilize a team of designers that polished his brand on the Web, in print, where can i buy Cozaar online, Buy Cozaar from mexico, and on "hope" posters all over the country. Below are some trends I noticed used in his time as a candidate and president elect, with notes on how it can help the average designer, buy Cozaar ONLINE WITHOUT prescription. Where to buy Cozaar, Gotham Font

Usually when you see a political rally on television, the members of the audience are waving signs, buy Cozaar without prescription, Cozaar over the counter, flags, and anything else they can get their hands on to show their support for their candidate. In most cases, buy no prescription Cozaar online, Order Cozaar online overnight delivery no prescription, the signs are a mix and match of different groups, slogans, where can i find Cozaar online, Buy generic Cozaar, and interests.

[caption id="attachment_379" align="alignnone" width="472" caption="Most rallies feature a mix of fonts and colors on signs"][/caption]

For Obama, buy Cozaar without a prescription, Where can i buy cheapest Cozaar online, the crowd was frighteningly uniform in it's signage that utilized the light blues he came to be known for and the Gotham Black font.

[caption id="attachment_380" align="alignnone" width="400" caption="This was a common sight at Obama rallies, buy cheap Cozaar. Yeah Gotham!"][/caption]

But the font crossed over from political signs. It was used on those now infamous "hope" posters, and it is heavily used in Obama's web presence as well. The font has become so synonymous with the president elect that I showed a friend a site design I was working on, fast shipping Cozaar, Buying Cozaar online over the counter, and she immediately recognized Gotham as Obama's font of choice.

[caption id="attachment_381" align="alignnone" width="500" caption="This was the main image on Obama. See the Gotham?"][/caption]

Originally created for GQ by Jonathan Hoefler and Tobias Frere-Jones, Cozaar price, coupon, Cozaar gel, ointment, cream, pill, spray, continuous-release, extended-release, the Gotham font was meant to be masculine and fresh, which aren't bad adjectives for a political campaign. If you are interested, rx free Cozaar, Cozaar from canadian pharmacy, the makers of Helvetica interviewed the creators about their thought process when setting the typeface. But what regular designers can learn from Obama is not only his font selection, but the discipline to create a design and stick to it, online buy Cozaar without a prescription, Buy Cozaar no prescription, much like good politicians stay on message.

If you'd like the font, where can i order Cozaar without prescription, Cozaar trusted pharmacy reviews, you're going to have to pony up $70. A small fee for all you future presidents, order Cozaar from mexican pharmacy.

Colors BUY Cozaar ONLINE WITHOUT PRESCRIPTION, One of Obama's goals was to make the electoral map a bluer shade, a color that Obama utilized quite nicely in his materials. There was the occasional red sign used for contrast, but throughout all of his materials Obama stuck to a collection of blues. I rooted through the CSS file of his site, and found the colors below. If you use Photoshop, I made a color swatch for your designing pleasure. Keep in mind that if you have the "Use Web-Safe colors" option checked it may slightly alter their shade. Cozaar samples,

These colors were not only used in his Internet marketing, but in posters, comprar en línea Cozaar, comprar Cozaar baratos, Cozaar for sale, campaign signs and buttons. Obama even used the colors for his presidential seal.

As you can see, kjøpe Cozaar på nett, köpa Cozaar online, Buy Cozaar ONLINE WITHOUT prescription, there was a mix of softer blues for the gentler messages and signs, and the darker colors to increase the impact on harder hitting messages, rx free Cozaar. Buying Cozaar online over the counter, The Big O

The Obama brand, just like any other, buy Cozaar from canada, Buy generic Cozaar, relied heavily on an easily recognizable logo. The ubiquitous "O" uses the colors mentioned above and is both the first letter of Obama's last name and a 4-color picture of a rising (or setting) sun over an American farm.

So what are designers to learn? Well besides from having the right mix of clean design and subliminal messaging, buy Cozaar without prescription, Purchase Cozaar ONLINE WITHOUT prescription, the logo was one of the few Obama campaign materials to be customized to fit the situation. On the official campaign Web site, Obama offered several version of the logo based on different interest groups:

This curtailed the use of custom signs, kjøpe Cozaar på nett, köpa Cozaar online, yet allowed each group to express their support. A sort of keeping everyone on the same page no matter what their individual interests are, and at the same time controlling the message. Because these logos were offered on the campaign Web site, they could even keep statistics on what groups were more active.

If you think to other corporate identities, there are often many variations of the same logo. Nike logos are often seen in different colors, Pepsi switches theirs from time to time, and Google loves to doodle on theirs, BUY Cozaar ONLINE WITHOUT PRESCRIPTION.

Obama as messiah

Obama's image was tightly controlled on all fronts. When rumors started to spread about his religion and heritage, the campaign immediately spring into action with a "Fight the Smears" Web site. The same degree of control was used in any photographs / posters of the candidate.

In most of the official campaign imagery, he is seen looking upward with a heavenly glow that suggests not only will he be a good president, he may rise from the dead on the third day. It is not often he looks directly at the camera, which may be perceived as threatening. The one exception may have been in his TV advertisements when directly spoke to the camera as if he was in a conversation with the viewer. This stylistic choice may have added to the criticisms of elitism and aloofness, but mostly it made him appear as a larger-than-life figure capable of great things. And to someone who was criticized on their lack of experience, this undoubtedly proved an asset.

The Quote

On the top of each of his Web sites, Obama places the name to left and a quote to the right.

The quote allows the reader to not only know what the Web site is about, but to get the stance of Obama as well. This tactic of banner / slogan may be nothing new, but it cultivates the brand of Obama to get a message directly from the candidate. The quote gives the reader the illusion that Obama is directly involved with everything you are reading and makes it appear less like the efforts of a monolithic campaign machine and more like his personal blog.

The Glow

Obama may just be our first president who doesn't need electricity at The White House. All of his sites place a glowing effect around the container, and images of him are often given that subtle warm aura. The advantages are similar to the tactic of never having Obama look directly in the camera. It softens his image and make him appear larger than life.

This technique is done by making a background image that outlines the container. The one used for change.gov, for example, is below:

His slogan "Change" never changed.

McCain often switched between "Country First" "Maverick" and a few other slogans, but Obama never budged from his "Change" message. McCain even did some generous slogan borrowing at one point. But, much like the strict adherence to Gotham, the message was always the same.

In the design/media world, the lesson may be that continually doing overhauls to your Web site or logo may water down your brand. Do a little more work up front to ensure that you stay on message. After all, when someone reads your Web site they are putting stock in what you have to say, and casting a "vote" for you with their time.

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BUY Tetracycline 1% cream ONLINE WITHOUT PRESCRIPTION, [caption id="" align="aligncenter" width="500" caption="From left: Christopher Wink, Brian Blanda, Sean Blanda at the Eiffel Tower"][/caption]

So, that was fun. Ordering Tetracycline 1% cream online, If you have noticed the lack of posting around here, it is because my friend Chris Wink and I have been traveling Europe while podcasting our advice along the way over at We Dont Speak the Language. Im back now, buy Tetracycline 1% cream from mexico, Purchase Tetracycline 1% cream online, and if you are looking for some sort of summary of the trip, head on over the WDSTL (the last episode will be released on Sunday). However, canada, mexico, india, Real brand Tetracycline 1% cream online, I'd guess if you are reading this blog you are more concerned about media and behind the scenes aspects of the podcast.

This was my first experience with any sort of video podcast, order Tetracycline 1% cream online overnight delivery no prescription, Australia, uk, us, usa, as well as the greatest test of my ability to produce content under a wide range of circumstances. I've written posts in London train stations, filmed an episode in a Eurail train, fast shipping Tetracycline 1% cream, Purchase Tetracycline 1% cream, and co-interviewed a former prostitute in Amsterdam. While I would be lying if I said I mastered the art of the video podcast, here are a few lessons I can pass on to anyone considering something similar:

Promote, comprar en línea Tetracycline 1% cream, comprar Tetracycline 1% cream baratos, Where can i buy Tetracycline 1% cream online, promote, promote. Initially we sent out a mass email to those in our contact lists that we thought were interested. We also created pages on multiple social networks. This wasn't anywhere near enough promotion. In reality, Tetracycline 1% cream from canadian pharmacy, Order Tetracycline 1% cream from mexican pharmacy, for every three posts we wrote we should have sent an email to a travel blog. We should have left comments on other blogs. We should have hung a billboard on Philadelphia City Hall if we had to. This is not to say we were unhappy with our numbers. I cannot speak for Chris, but our hits and subscribers were right around where I thought they'd be. I was happy with the comments left as well. However, buy Tetracycline 1% cream online cod, Where can i order Tetracycline 1% cream without prescription, after about two weeks on the road, the numbers stayed relatively flat. Had we been more active in promotion our numbers may have been better, online buy Tetracycline 1% cream without a prescription. Where to buy Tetracycline 1% cream, I severely underestimated the work needed to grow an audience in the short term. Most projects I have had were long term in scope and, foolishly, Tetracycline 1% cream over the counter, Tetracycline 1% cream gel, ointment, cream, pill, spray, continuous-release, extended-release, I was never in a rush to attract hoards of viewers. I was big believer in getting the ball rolling and then letting traffic grow organically. But WDSTL taught me that your promoting to content creation ratio should be somewhere around 25/75.

You need tons of hard drive space. According to the "WDSTL" folder on my external hard drive we created just under 30 gigs of content. Additionally, buy Tetracycline 1% cream without a prescription, Order Tetracycline 1% cream from United States pharmacy, when editing video you need a large portion of your hard drive available as a scratch disk. Luckily, Wink had a laptop with a decent amount of space and I lugged along an external hard drive. As a rule, where can i find Tetracycline 1% cream online, Tetracycline 1% cream trusted pharmacy reviews, I'd say each minute of video you wish to produce in your episode you need at least a gig. Sounds obvious, but the first time I received the "out of disc memory" warning it blindsided me, order Tetracycline 1% cream online c.o.d.

Carpe Wifi. The odd thing about trying to maintain an Internet property on the road is that you, um, need the Internet. The hostels we were staying in often had shoddy connections, if they had one at at all, BUY Tetracycline 1% cream ONLINE WITHOUT PRESCRIPTION. Buy no prescription Tetracycline 1% cream online, And when you are uploading video that can be as big as several hundred megabytes, a bogus connection can slow you down for hours. An alternative was to pay as much as $3 every half hour for Internet access at a cafe, buy cheap Tetracycline 1% cream no rx. Where can i buy cheapest Tetracycline 1% cream online, I once was so desperate that I walked the streets in Hungary at 11 p.m. with a laptop in hand trying to mooch off of a open wifi connection, where to buy Tetracycline 1% cream. Order Tetracycline 1% cream no prescription, So whenever we found a reliable and fast connection we stopped and uploaded all of the video we could. Sometimes this caused us to delay our plans, but mostly it was a matter of seizing the great wifi while we could, buy Tetracycline 1% cream no prescription, Online buying Tetracycline 1% cream hcl, because we never knew when we would get another chance.

You can produce a decent looking podcast with a digital camera. We produced all of our video using a Nikon Coolpix s210 camera BUY Tetracycline 1% cream ONLINE WITHOUT PRESCRIPTION, . It produced 640 x 480 video that was more than good enough to be played on a computer screen.

Seriously, Tetracycline 1% cream price, coupon, Tetracycline 1% cream for sale, our tripod saved our lives. We didn't have a camera man after my brother Brian went home, but our trusty bendy tripod usually fit the role just fine. To learn about all of our equipment used, japan, craiglist, ebay, overseas, paypal, Buy cheap Tetracycline 1% cream, check out the WDSTL post.

Being on camera is tough. Aside from once presenting a business plan and speaking at CMA, Tetracycline 1% cream samples, Purchase Tetracycline 1% cream online, I have very little public speaking experience. Although, I was once conned into doing our high school play (I was Kili the dwarf in "The Hobbit" thank you very much). Being on camera and constantly rewatching myself as I was editing forced me to pick up on my verbal and physical ticks. Ticks such as talking too fast, order Tetracycline 1% cream no prescription, Buy Tetracycline 1% cream from canada, using certain phrases repetitively, and not speaking clearly, buy Tetracycline 1% cream no prescription. I also began to dissect my posture so I could appear comfortable on camera.

I still have a lot of work to do, but the only way to get better is to do it.

Be familiar with compression. I spent more time than I would like to admit recompressing video in Final Cut and Windows Movie Maker. Before you begin your podcast shoot some test video and try to get the right mix of quality and size, BUY Tetracycline 1% cream ONLINE WITHOUT PRESCRIPTION.

Be familiar with distribution options. Know that iTunes needs Quicktime video. Know how to utilize BitTorrent. A true podcast will make the content available in whatever format their views demand. If I were to start over, I would have done a better job and offered more options than just an iTunes and a XML feed.

Above are just a handful of suggestions. I do recommend you check out Kelly Sutton's work if you want someone who knows way more about video podcasting than I.

Time to put food on the table

[caption id="attachment_350" align="alignright" width="300" caption="Sean's future is in this box."]

[/caption]

Since graduating, I've been lucky enough to travel cross country, work for one of my favorite newspaper s, and podcast my trip across Europe. But I'm done vacationing and exploring for the time being, and it is time to get to work. I've struggled with what my ideal job would be. Throughout my college career I've wavered between what industry I wanted to get into. Did I like writing? Video? The Web.

But I've come to realize that I just love information and will do any job that allows me to create content in multiple forms. This may be through personal projects such as Consumer Whore (which will get a kick in the pants in a few days) or by getting on the staff of a forward thinking newspaper. But as of now, basic parts of my life such as of where I will work and live in the coming months are a big question mark.

If you excuse me, I have some cover letters to write.