12/6/2011

Confessions of a tech journalist: my advice to startups pitching the media

At Technically Philly we are in a unique position. Because we have such a specific niche, we are often the first interaction a local company has with the press. Many times we are dealing with first-time entrepreneurs who are responsible for their own marketing and media outreach. Typically, these entrepreneurs are programmers or business majors [...]

11/27/2011

The inevitable collision of journalism and everything else

Most of the changes in online media and journalism have a common theme: Journalistic entities are becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product all [...]

9/27/2011

Making it Work With a Small Staff + other ONA notes

It was 30-minutes before our ONA panel, and everyone wanted to be our best friend. “I’m going wherever you’re going,” said one women stopping mid-conversation. “Where’s the party?” yelled one of the guys manning the sponsor tables in the hall way. As much I’d like to say it was because they saw our handsome faces in [...]

8/21/2011

The Jack White school of business

Music, of course, is highly subjective. I’m not here to convince you about the musical talent of Jack White and the White Stripes, this video of their performance on Conan can do that for me. While the band’s music made me a fan, what’s kept me interested is Jack White’s unique takes on creativity and [...]

8/3/2011

7 free journalism startup ideas

Today I realized that August marks more than a year since I quit my full-time gig to work on my own company. Since starting the technology news site Technically Philly we’ve since spun off Technically Media (the parent company and consulting arm) and created a week long festival among other projects. Along the way I’ve stumbled across a [...]